A Milestone For The Partnership

On 27 January in Ningbo, AVATR held its “Sound Moves the Universe, Intelligence Drives New Horizons” delivery ceremony, celebrating the handover of twelve AVATR vehicles to Meridian. The event reflects the strengthening relationship between the two brands as they continue to shape a luxury in-car experience built around technology.

Vehicles For Real-World Development

Beyond day-to-day driving, the vehicles will be used by Meridian to support continued development work, including real-world evaluation and refinement of in-car audio performance.

Having access to vehicles in China lets Meridian assess performance across different driving conditions and cabin environments, and learn how people use the system day to day. What Meridian learns from these vehicles will shape future audio development.

The vehicles will also serve as company cars in China for Meridian’s CEO, John Buchanan, and provide additional opportunities to experience the system first-hand.

A Shared View Of Modern Luxury

AVATR’s approach to luxury mobility is defined by new technology, intuitive interfaces and a focus on the full in-car experience.

Meridian’s role in the partnership is to ensure sound is not simply present, but designed as part of the vehicle’s character, delivering clarity, immersion and consistency for both the driver and passengers.

Growing The Partnership Globally

Since the global strategic partnership was established in April 2024, Meridian sound systems have become a standard feature across multiple AVATR models.

The ceremony marks a practical milestone as AVATR grows overseas in markets including Singapore, Egypt, the UAE and Brazil. The vehicles give Meridian additional platforms for testing and development across these expanding markets.

As AVATR grows globally, Meridian will continue bringing British acoustic expertise to the evolving definition of premium electric mobility, ensuring the in-car audio experience remains central to how luxury is felt.