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MARTINS HI-FI TRANSFORM ITS NORWICH SHOWROOM WITH MERIDIAN
Martins Hi-Fi, a specialist in high-end home cinema, hi-fi and smart home technology, transformed its Norwich showroom’s home cinema demonstration spaces in collaboration with the team at Meridian Audio.
The room underwent a comprehensive overhaul, moving from a 1920s-inspired art-deco cinema into a cutting-edge high-end environment that provides customers with an immersive audio-visual experience. This achieves the aim of providing inspiration for how such a set-up could integrate seamlessly into their own homes.
Elizabeth Gould, director at Martins Hi-Fi, expressed their commitment to incorporating the very best and most flexible technology into this new project, highlighting the choice of Meridian loudspeakers. "We are Meridian’s longest-serving dealer, and for good reason. It is a great British brand, with products designed and built in the UK, including speakers with integrated electronics featuring digital signal processing (DSP) and amplification."
With the opportunity to work with a blank canvas to create the Snug Home Cinema project, Martins Hi-Fi engaged Meridian’s experts to work alongside their in-house engineers and designers. Elizabeth emphasised the importance of this collaboration, stating, "It offered us a valuable service to help design the room and bounce design ideas between one another, ensuring the end results were a success."
With the opportunity to work with a blank canvas to create the Snug Home Cinema project, Martins Hi-Fi engaged Meridian’s experts to work alongside their in-house engineers and designers. Elizabeth emphasised the importance of this collaboration, stating, "It offered us a valuable service to help design the room and bounce design ideas between one another, ensuring the end results were a success."
Opting for the ‘Performance’ option from the Meridian range of products, Martins Hi-Fi's new home cinema boasts a discreet yet powerful 7.2.4 Dolby Atmos audio setup, incorporating Meridian’s in-wall and in-ceiling architectural loudspeakers.
The front channel audio is delivered by three Meridian DSP640.2 in-wall loudspeakers discreetly installed behind the screen, offering a hidden solution. Side and rear channel audio is handled by four Meridian DSP520.2 in-wall loudspeakers strategically placed for optimal coverage across all seating positions. Four Meridian DSP320.2 in-ceiling loudspeakers adhere to Dolby Atmos guidelines. Additionally, two Meridian DSW600 in-wall subwoofers, installed into the wall beneath the screen, enhance low-frequency notes.
These loudspeakers not only deliver exceptional sound quality but they also create an auditory illusion, making the room sound larger than its physical dimensions. Furthermore, they greatly reduce the size of the AV rack required, because the loudspeakers feature all of the power amplification used within the system. The rack carries far less equipment and it needs far less ventilation for cooling.
Audio and video signals within the system are processed by a Trinnov Altitude16 AV-Processor while a Meridian 271 Digital Theatre Controller routes the audio to SpeakerLink connections. This allows full integration between the Trinnov processor and the Meridian loudspeakers.
Despite challenges brought up by the 300-year-old building, such as discovering a previously-hidden brick pillar in an external wall, the team's ingenuity prevailed. Adjustments were made to the speaker layout, and innovative solutions, including Trinnov-based management features, were employed to seamlessly integrate the subwoofers with the surround and Atmos speakers.
"Our response to the project can be summed up in a few words: luxurious, immersive acoustics and cutting-edge technology. It has enabled us to demonstrate a room which shows our customers what they can achieve in their own homes."
Elizabeth Gould, director at Martins Hi-Fi